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The evolving reason for home improvements...

09-18-2010 03:23 AM by mjorgenson | 2 comments »

I read a study the other day that indicated that the overwhelming majority (in the order of 70%) of home improvements completed last quarter were for completed by customers that were searching for “increased enjoyment” from their home. This is a shift…prior to the cratering of the US economy, and the massive hit many of us have taken in our home value, it was far more common for home owners to be focused on ROI when completing home improvement projects. House flipping, and the feeling that the home was an investment that simply would never decline in value lead to a different type of home improvement. Today, it is interesting to watch as home owners, a bit unshackled...

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